About us

Lajuels is a jewelry label founded in 2025 out of a desire to unite beauty, meaning, and craftsmanship. Each piece created here is more than an accessory, it’s a combination of emotion, a special memory, a personal talisman. The designs are inspired by the power of natural gemstones and the stories they carry. At Lajuels, both the aesthetic and spiritual value of jewelry take center stage. Every piece is crafted with the intention to create connection, between wearer and stone, between outer expression and inner essence. Whether it’s a minimalist ring, a boho-inspired necklace, or a bold statement piece, each design holds subtle symbolism and invites personal interpretation.

The Lajuels collection moves fluidly between minimalism, bohemian influences, and expressive statement pieces. This blend results in a versatile aesthetic that resonates with a wide range of personalities and occasions. Each design strikes a balance between simplicity and expression, refinement and character. Jewelry is made from high-quality materials such as (surgical) stainless steel, gold-plated brass, sterling silver, and gold-plated stainless steel. These are paired with carefully selected natural gemstones, each with its own energy and character. By working in small batches or creating one-of-a-kind pieces, every design remains exclusive and authentic.

Nearly all pieces are handcrafted with attention to detail and respect for the materials. Production is intentionally small-scale, which not only enhances quality but also supports a mindful, sustainable approach to jewelry making. Lajuels ships both within the Netherlands and internationally, with every order packaged with care and love.

There is always room for personal requests at Lajuels. Customers seeking a customized piece, a unique design with a specific stone, meaning, or style, are warmly invited to reach out via the contact form. Together, we’ll create a piece that reflects the wearer’s personal intention.